{
  "docId": "019dd923-5fec-763b-95ce-71dcaf33e9a3",
  "docSlug": "sv8s9c3MJmxa4Vb9pHQm",
  "documentTitle": "We got an exclusive look at the 29-slide pitch deck that plant-based protein startup KOS used to raise $12 million",
  "authorId": "Pitchdecks",
  "authorName": "KOS",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 10,
  "pageCount": 29,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 2x2 grid layout to showcase product categories with accompanying brand-consistent illustrations.",
  "elementsJson": [
    "headline_text",
    "photo",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-71dcaf33e9a3/10",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-71dcaf33e9a3",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-71dcaf33e9a3.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-71dcaf33e9a3#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "image",
      "text": "Product category 1: Plant Protein",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "385aab39-18cc-42b2-99c2-60c4abebc8b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.55,
        "y": 0.55
      },
      "kind": "image",
      "text": "Product category 4: Specialty Supplements",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54e9d9a3-22fd-4a9e-848d-b2ac03f09906",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "image",
      "text": "Product category 3: Functional Single Ingredients",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70b3f1c3-66bc-4011-ac6b-ddcd148f6db5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.55,
        "y": 0.15
      },
      "kind": "image",
      "text": "Product category 2: Nutritional Beverage Blends",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d90fcb90-bb4d-4f99-91a0-395a3075eb0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Nourishment. Healing. Love. What'd we leave out?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22ac9b6f-c711-4de2-bd91-7805ab92bbfd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "9f665d71-02a8-4e38-ab24-263dbbca8446",
      "evidence": "The slide organizes the product portfolio into a 2x2 grid of categories.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 10,
      "beatId": "05d8f85d-fd2b-4687-b4f1-7bde604794e7",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "Slides 10-11 present product demos and traction",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}