{
  "docId": "019dd923-5fec-763b-95ce-6341c7b104de",
  "docSlug": "sQLx2SUPsBeXyQKSc8el",
  "documentTitle": "Here's the pitch deck a former P&G brand manager used to raise $1.25 million to build the 'Olay of food' with his keto startup",
  "authorId": "Pitchdecks",
  "authorName": "Uprising Foods",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.887,
  "pageNumber": 3,
  "pageCount": 15,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses a visual equation: [Dietary Attributes] = [Staple Category Exiters].",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-6341c7b104de/3",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-6341c7b104de",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-6341c7b104de.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-6341c7b104de#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.038,
        "w": 0.344,
        "x": 0.617,
        "y": 0.325
      },
      "kind": "callout",
      "text": "Staple Category Exiters",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10acb4e4-5dec-410d-9fb8-235b2e77b547",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.405,
        "w": 0.421,
        "x": 0.058,
        "y": 0.332
      },
      "kind": "diagram",
      "text": "Keto Friendly, Dairy Free, Gluten Free, Zero Added Sugar, Paleo Approved",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0241eab0-cfba-46e8-9529-59da77c3fc46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.295,
        "w": 0.295,
        "x": 0.695,
        "y": 0.455
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be9a9abc-d4b6-4e16-9c2f-7a2e92a5a1a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.54,
        "x": 0.23,
        "y": 0.13
      },
      "kind": "title",
      "text": "The Problem We Solve",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c71393e-e175-4781-9a4f-8a190b82efe4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "bb348dab-9e61-4d47-81ee-c257f4040b9f",
      "evidence": "The Problem We Solve",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "8bb0a977-5bc9-4b62-aa26-7dc61d2bcc4e",
      "evidence": "Frames the current state of dietary restriction as a problem leading to category exit.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "6d57a5e5-e795-431f-a1a6-1d2f53147455",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The problem statement clearly articulates the issue to be solved.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "a8fcfa4b-39d5-4e51-bff8-9791287829fd",
      "evidence": "Market sizing and growth plans are presented.",
      "position": 0,
      "objective": "To demonstrate market potential",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "79cbff69-e753-494e-bf2b-c59e70271179",
      "evidence": "The problem statement and solution are presented.",
      "position": 1,
      "objective": "To highlight the cost of not addressing the problem",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}