{
  "docId": "019dd923-5fec-763b-95ce-6341c7b104de",
  "docSlug": "sQLx2SUPsBeXyQKSc8el",
  "documentTitle": "Here's the pitch deck a former P&G brand manager used to raise $1.25 million to build the 'Olay of food' with his keto startup",
  "authorId": "Pitchdecks",
  "authorName": "Uprising Foods",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.887,
  "pageNumber": 13,
  "pageCount": 15,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide uses a combination of a bar chart for total sales and sparkline-style metric cards for transactions and average order value.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bar_chart_vertical",
    "kpi_table",
    "sparkline"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-6341c7b104de/13",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-6341c7b104de",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-6341c7b104de.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-6341c7b104de#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Revenue Grew 10x YOY",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d525-735b-892c-2555c2c94f28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.95,
        "x": 0.04,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Total Sales growth from Q4 2019 to Q4 2020",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c3dfa9e-3c6a-4275-86b3-d2a6d8ce55c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.525,
        "y": 0.12
      },
      "kind": "metric",
      "text": "717.67% Transactions growth",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57bab601-2e74-48ae-abbc-b8b55964e0bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.75,
        "y": 0.12
      },
      "kind": "metric",
      "text": "7.29% Avg. Order Value growth",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9116a17-4393-4d3b-86e1-0e8233596320",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue growth: 10x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d525-735b-892c-2b46f25d519d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.04,
        "y": 0.22
      },
      "kind": "title",
      "text": "Revenue Grew 10x YOY",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c24adcde-9359-4622-8f25-04794f73b580",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "eCommerce Traction",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "785be405-d7f0-4e7a-8495-05a2b80d0d8b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6328970c-717c-4400-8d78-ebeb88e6a7eb",
      "evidence": "The slide presents a clear and concise message: 'Revenue Grew 10x YOY'.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 7,
      "beatId": "b9abf1b3-f803-4b8f-9b83-93c0fadc9e83",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "Product demo, use of funds, go-to-market strategy, traction, and team bio outline the action plan.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 7,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "26dc0cc8-fdb4-47f1-9a1d-680a52a29857",
      "evidence": "Revenue growth and exit multiples are presented.",
      "position": 2,
      "objective": "To showcase traction and growth",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.8,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}