{
  "docId": "019dd923-5fec-763b-95ce-6341c7b104de",
  "docSlug": "sQLx2SUPsBeXyQKSc8el",
  "documentTitle": "Here's the pitch deck a former P&G brand manager used to raise $1.25 million to build the 'Olay of food' with his keto startup",
  "authorId": "Pitchdecks",
  "authorName": "Uprising Foods",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
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  "aspectRatio": 1.887,
  "pageNumber": 12,
  "pageCount": 15,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "Uses a Facebook/Meta Ads Manager interface screenshot to define the audience parameters.",
  "elementsJson": [
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    "screenshot"
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-6341c7b104de/12",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-6341c7b104de",
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      "kind": "image",
      "text": "Category Exiting Healthy Besties",
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      "kind": "image",
      "text": "Facebook Ads Manager audience targeting interface",
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    },
    {
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      "kind": "metric",
      "text": "TAM: $8.4B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
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      "kind": "paragraph",
      "text": "*Assumes $209 CLV",
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      "kind": "title",
      "text": "The Healthy Besties Size of Prize = $8.4B Total",
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      },
      "kind": "title",
      "text": "Who?",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "slug": null,
      "matchId": "17b84fc2-fa42-47a3-ad57-0e731513544a",
      "evidence": "The slide defines a specific target audience ('Healthy Besties') using demographic and interest-based criteria.",
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      "arcName": "Rags to Riches",
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      "beatName": "Action",
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      "evidence": "Product demo, use of funds, go-to-market strategy, traction, and team bio outline the action plan.",
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      "parentBeatName": "Resolution",
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  "loops": [
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      "to": 13,
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      "name": "Quick Win Big Bet",
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      "evidence": "Revenue growth and exit multiples are presented.",
      "position": 2,
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.8,
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}