{
  "docId": "019dd923-5fec-763b-95ce-6341c7b104de",
  "docSlug": "sQLx2SUPsBeXyQKSc8el",
  "documentTitle": "Here's the pitch deck a former P&G brand manager used to raise $1.25 million to build the 'Olay of food' with his keto startup",
  "authorId": "Pitchdecks",
  "authorName": "Uprising Foods",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.887,
  "pageNumber": 11,
  "pageCount": 15,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a Facebook Ads Manager screenshot to demonstrate audience segmentation and targeting criteria.",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-6341c7b104de/11",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-6341c7b104de",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-6341c7b104de.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-6341c7b104de#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Assumes $220 CLV",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d525-735b-892e-5d704de0dc0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.58,
        "x": 0.39,
        "y": 0.23
      },
      "kind": "framework",
      "text": "Audience Segmentation",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84ca3c2a-4bd2-425e-b5cc-0749a1e30895",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.27,
        "x": 0.03,
        "y": 0.315
      },
      "kind": "image",
      "text": "Category Exiting Tribal Elders",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "259366dd-4db4-466c-b6ba-7ad9c771e74f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.72,
        "w": 0.58,
        "x": 0.388,
        "y": 0.235
      },
      "kind": "image",
      "text": "Facebook Ads Manager audience targeting interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96266fc1-976c-42c4-8b14-16045306e749",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "SOM: $134M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d525-735b-892e-60fcb8ae907c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.74,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "*Assumes $220 CLV",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67315905-b310-4e60-a367-9638d3ee4e31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.92,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "The Tribal Elders Size of Prize = $134M Total",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf621cb6-46a5-4b78-b233-a2dc44283790",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9006588e-cb21-4b59-80d1-16f55ab17cd0",
      "evidence": "The Healthy Besties Size of Prize = $8.4B Total",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "938637eb-6120-448e-9fb2-a6430315679b",
      "evidence": "Detailed breakdown of demographic, interest, and behavioral targeting criteria for a specific market segment.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 7,
      "beatId": "b9abf1b3-f803-4b8f-9b83-93c0fadc9e83",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "Product demo, use of funds, go-to-market strategy, traction, and team bio outline the action plan.",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "a8fcfa4b-39d5-4e51-bff8-9791287829fd",
      "evidence": "Market sizing and growth plans are presented.",
      "position": 0,
      "objective": "To demonstrate market potential",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 13,
      "from": 7,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "26dc0cc8-fdb4-47f1-9a1d-680a52a29857",
      "evidence": "Revenue growth and exit multiples are presented.",
      "position": 2,
      "objective": "To showcase traction and growth",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.8,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}