{
  "docId": "019dd923-5fec-763b-95ce-49cd83fed051",
  "docSlug": "rRjjvlux2jKVeNEfLz4b",
  "documentTitle": "This 15-slide pitch deck persuaded food giant Ecotone to buy an organic soup startup",
  "authorId": "Pitchdecks",
  "authorName": "Little Lunch",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 9,
  "pageCount": 15,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a sequential additive framework to show growth levers.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "icon_grid",
    "map",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-49cd83fed051/9",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-49cd83fed051",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-49cd83fed051.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-49cd83fed051#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Multiple untapped opportunities",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d525-735b-8929-eaf6da1cc6c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.12,
        "x": 0.78,
        "y": 0.48
      },
      "kind": "image",
      "text": "New category jar",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67d4013e-967e-4c79-8131-2ca98d6f16c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.18,
        "x": 0.53,
        "y": 0.42
      },
      "kind": "image",
      "text": "Product jars",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "991d0984-9aba-4485-b9f3-6d1e44e7db75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.18,
        "x": 0.28,
        "y": 0.45
      },
      "kind": "image",
      "text": "Europe map",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bf22191-fecb-4c3a-b32d-6eaf9f926760",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.18,
        "x": 0.04,
        "y": 0.45
      },
      "kind": "image",
      "text": "DACH region map",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89b0f1ca-ffca-4ffa-ba83-45b897116343",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.92,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "list",
      "text": "A: Reaching full potential in DACH; B: Expanding geographic footprint to Europe; C: Product line extensions; D: .. and entering new categories",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea212292-b170-4ecf-a8f4-e57f8bafa1b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Growth Strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25b4bbaf-870c-4413-af2c-f734b02f8987",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.03,
        "y": 0.16
      },
      "kind": "title",
      "text": "Multiple untapped opportunities",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d4eb200-462c-4e70-bf55-a39e7065237b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "Ansoff Matrix",
      "slug": null,
      "matchId": "90c2685c-60c9-42ac-8395-7e44ac63c8f0",
      "evidence": "The slide outlines market penetration (DACH), market development (Europe), and product development (extensions/new categories).",
      "confidence": 0.85
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "986e85c7-039a-4918-bb36-59f51ef4678a",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The product demo, executive summary, unfair advantage, traction, and go-to-market slides showcase the company's potential.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 6,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "89fa373e-2d8f-405d-9722-8f81bdaad0bb",
      "evidence": "The executive summary, unfair advantage, traction, and go-to-market slides highlight the company's growth potential.",
      "position": 1,
      "objective": "What are the opportunities for growth?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}