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  "documentTitle": "This 15-slide pitch deck persuaded food giant Ecotone to buy an organic soup startup",
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      "text": "The Conscious: Housewife, best ager, adult Children, buy only organic products. The Working Mom: Married mother, mid ager, employee, likes to cook for her family. The Single: Outdoor lover, mid ager, employee, does a lot of sports. The Trendsetter: Younger woman, close to complete her studies, has an own lifestyle blog",
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