{
  "docId": "019dd923-5fec-763b-95ce-474a524f4891",
  "docSlug": "rpXJx3mjy3rZnh3gcUcG",
  "documentTitle": "We got an exclusive look at the pitch deck that viral remote work startup Switchboard used to raise $25 million from investors like Sequoia and Icon Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Switchboard",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 12,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Includes a screenshot of a Product Hunt page and two award badges.",
  "elementsJson": [
    "action_title",
    "screenshot",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-474a524f4891/9",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-474a524f4891",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-474a524f4891.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-474a524f4891#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "1,200 new teams within the first week $0 paid marketing",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d525-735b-8928-5210f7a36af2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.41,
        "x": 0.04,
        "y": 0.76
      },
      "kind": "image",
      "text": "Product Hunt badges",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "708e3ee0-8242-4f66-921a-da1817bb4e67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.52,
        "w": 0.424,
        "x": 0.04,
        "y": 0.268
      },
      "kind": "image",
      "text": "Product Hunt page for Switchboard",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e41d0bb-dd8f-4e67-a55f-a60bf315bfb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.45,
        "y": 0.4
      },
      "kind": "list",
      "text": "1,200 new teams within the first week\n$0 paid marketing",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8aaae740-2a1f-461e-80c2-f8f3887bbf80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "new teams: 1,200",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d525-735b-8928-56e09e2a9866",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "Strong traction from our launch",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac84e1fc-6345-4b4d-9667-e0e4ac3c0a0e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "d5e24433-7f7d-489c-a51c-f3ae0fa8e2bb",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 9,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "f3c9dadd-1cfd-4f8d-b4d8-774853077bee",
      "evidence": "Strong traction and use of funds",
      "position": 1,
      "objective": "Traction and Funding",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}