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  "docSlug": "r9s2w7gJZo2k2MdT0jhg",
  "documentTitle": "PITCH DECK: Read the data-driven deck a Black beauty company used to secure a $1.2 million round backed by Google",
  "authorId": "Pitchdecks",
  "authorName": "Afrocenchix",
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  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 5,
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  "prevPage": 4,
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  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a yellow-background row layout to present three distinct KPIs.",
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      "kind": "callout",
      "text": "Customers typically return after 1.6 months, a huge increase to the previous return time of every 5 months.",
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      "text": "Growth trend of basket size",
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      "componentId": "d45dd3f5-601f-4f84-a151-cdf3d4a9e666",
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      "text": "Well above industry standard of 27%.\nCustomers typically return after 1.6 months, a huge increase to the previous return time of every 5 months.",
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      "kind": "list",
      "text": "LTV of $ (reduced in line with retention rate). Based on real customer spend averaged over 3.5 years.\nTop 1% of customers spent $$$$ in the last 2 years.\nBlended CAC including Facebook and Google.",
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      "kind": "list",
      "text": "56% increase in basket size over the past 3 years.\nCAC recovered in the first basket.",
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      "kind": "metric",
      "text": "Adjusted LTV:CAC: 17:1",
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      "kind": "title",
      "text": "METRICS",
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