{
  "docId": "019dd923-5fec-763b-95ce-2f9733abc6c7",
  "docSlug": "r9s2w7gJZo2k2MdT0jhg",
  "documentTitle": "PITCH DECK: Read the data-driven deck a Black beauty company used to secure a $1.2 million round backed by Google",
  "authorId": "Pitchdecks",
  "authorName": "Afrocenchix",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.767,
  "pageNumber": 3,
  "pageCount": 16,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide highlights product range, pricing tiers, and the brand's value proposition of education and natural formulations.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-2f9733abc6c7/3",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-2f9733abc6c7",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-2f9733abc6c7.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-2f9733abc6c7#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Currently expanding to become the one-stop shop for afro and curly hair.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d524-7338-90a5-4eda393a31c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.6,
        "x": 0.4,
        "y": 0.15
      },
      "kind": "image",
      "text": "Product lineup",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7099828-3946-41b5-b844-95a4cafb4b0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.45,
        "y": 0.25
      },
      "kind": "legend",
      "text": "Swirl Silicone-free conditioner",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd60e2d2-7ee6-4aab-bcc1-e0ab2e104d53",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "RRP £5.99-£15.99 travel sizes to full sized products\nRRP £40-£85 full sized sets",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45a1a55b-91a5-4beb-8d53-6538c7d03733",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "list",
      "text": "safe, effective formulations\nexpert content",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3f7223f-f8d6-452e-a695-68301e7b944e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "6 core SKUs + accessories. Currently expanding to become the one-stop shop for afro and curly hair.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d9c2afa-f0db-4895-adb6-4612157354b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Educating customers is key. We make natural simple through:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f68f986-8bc4-43eb-b9c8-3d3aea41ffc5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "ENTER AFROCENCHIX: A VERTICALLY INTEGRATED D2C BRAND THAT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b669dbc-13a6-4134-a4a0-20f2a6b516d5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9de4fdc2-2f05-4060-bdf3-701ef0dcb4d4",
      "evidence": "The consumer trend in beauty is geared towards “ethical”, “sustainable” and “natural.” These buzzwords are genuine principles for us and core to our foundation.",
      "confidence": 0.7
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9506e1ad-78a2-48b9-a6f6-0ff228a895ae",
      "evidence": "Educating customers is key. We make natural simple through:",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "2d0a3ae6-e9db-417b-8aea-ef107d8f3cc8",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck showcases the company's growth and traction.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e87b4441-8889-4bd6-a7ac-14a65fe72164",
      "evidence": "The deck highlights the consequences of not serving this market.",
      "position": 0,
      "objective": "What is the cost of not addressing the needs of Black and mixed race women?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}