{
  "docId": "019dd923-5fec-763b-95ce-27cf9da2ec19",
  "docSlug": "rDfEs4akVIt1pnRUSDQU",
  "documentTitle": "Read the 21-page pitch deck that the menopause-care brand Hazel used to bag $2.5 million in funding from investors such as BAM Ventures and Springdale Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Hazel",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.77,
  "pageNumber": 4,
  "pageCount": 21,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a visual analogy comparing adult incontinence products to baby diapers.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-27cf9da2ec19/4",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-27cf9da2ec19",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-27cf9da2ec19.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-27cf9da2ec19#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "70% Aren't satisfied with the existing solutions",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d524-7338-90a1-7bd244627292",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.15,
        "x": 0.83,
        "y": 0.1
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a33c970b-1c9e-44cc-847a-72facd2983f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.53,
        "y": 0.64
      },
      "kind": "metric",
      "text": "70%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4779dbe4-fa65-4900-b654-428b7147c34b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $13 Billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d524-7338-90a1-7e8c8075d129",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.67,
        "y": 0.05
      },
      "kind": "other",
      "text": "BECAUSE THEY'RE BABY DIAPERS",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4979e46-9ade-4743-b966-566558e6a40e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.58
      },
      "kind": "paragraph",
      "text": "And it's the fastest growing category in personal care",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ec46cb2-64b5-4666-b009-c20a1b27b603",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.64,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Aren't satisfied with the existing solutions",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82e15167-ab2c-448f-9879-de942fe1ce3d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.05,
        "y": 0.175
      },
      "kind": "title",
      "text": "$13 Billion Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2800c2dc-6638-47a8-81e2-fcdc111a5683",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.32,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "INCONTINENCE CATEGORY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32a7beb2-9cb7-449d-a134-bf6da188d41d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "0633139d-47de-47a0-b842-85cfd1217d27",
      "evidence": "Comparing adult incontinence products to baby diapers to imply they are infantilizing or inadequate.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "9df3f439-1cc6-42cf-9c20-91c242c54a4c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slide 4: Incontinence Category $13 Billion Market",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}