{
  "docId": "019dd923-5fec-763b-95ce-27cf9da2ec19",
  "docSlug": "rDfEs4akVIt1pnRUSDQU",
  "documentTitle": "Read the 21-page pitch deck that the menopause-care brand Hazel used to bag $2.5 million in funding from investors such as BAM Ventures and Springdale Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Hazel",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.77,
  "pageNumber": 20,
  "pageCount": 21,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a timeline-style diagram to show progression of life stages.",
  "elementsJson": [
    "headline_text",
    "timeline_visual",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-27cf9da2ec19/20",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-27cf9da2ec19",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-27cf9da2ec19.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-27cf9da2ec19#slide-20",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We like to call it the leakproof economy",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d524-7338-90a4-d0951d2212d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.95,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Timeline of life stages: Incontinence & Periods, Pregnancy & Postpartum, Sweat & Hot Flashes, Menopause & Beyond",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e64de9eb-a682-456b-a760-de337439463b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.6,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "From periods & leaks to postpartum & hot flashes, we're here to empower women while working out, living life, recovering, or cooling down.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "297477fc-8cbe-4210-be71-f3fb932634a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "We don't shy away from the tough stuff.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0c68ec8-328e-4896-ac89-973864092b6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.35,
        "x": 0.6,
        "y": 0.58
      },
      "kind": "title",
      "text": "We like to call it the leakproof economy",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fd2c091-066d-45b6-ac03-5959eae417d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "We're meeting her needs where most brands have stopped",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a6b9056-269c-40fa-800f-ff3eeb99a8b4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "023f58e3-b394-4af8-9f8a-81ffa139b008",
      "evidence": "Visual progression of life stages along a diagonal line.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "0b5a0165-dec1-49cd-9287-7898c8a3bb44",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 6-20: Hazel's solution, product demo, and key messages",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}