{
  "docId": "019dd923-5fec-763b-95ce-182b07e49863",
  "docSlug": "qkqpFgfxEme2am4e3g56",
  "documentTitle": "We got an exclusive look at the pitch deck this ex-Reddit CEO used to raise $30 million to reforest the planet",
  "authorId": "Pitchdecks",
  "authorName": "Terraformation",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 10,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "why_now",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a domino metaphor in the background image to illustrate scale and chain reactions.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bullet_list",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-182b07e49863/3",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-182b07e49863",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-182b07e49863.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-182b07e49863#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Because the problem is incomprehensibly large, most people make the mistake of thinking that what we need is new technology. Instead, the solution is to apply scalability techniques to proven technology.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d524-7338-90a4-f6681618a6be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.7,
        "x": 0.3,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27dea5f6-4db2-486e-a2ce-e2c961acced3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.6,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "45 billion tons of CO2 emitted per year\n800 billion tons of extant CO2 remaining in atmosphere\n1 trillion trees",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c42ce96-fdb8-4dfe-8bea-a07194869946",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "The numbers involved are so large that human brains can't comprehend them. As a result, very few people are grasping the full problem or formulating solutions in the context of scalability.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d907f542-a6eb-498c-bd43-8dbf2e8ec0ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Because the problem is incomprehensibly large, most people make the mistake of thinking that what we need is new technology. Instead, the solution is to apply scalability techniques to proven technology.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e242fa28-089e-46c2-97e3-b13f77db8408",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "The key idea everyone is missing is SCALE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2e20390-6139-44c4-b1ab-635f018367af",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "framing-effect",
      "slug": null,
      "matchId": "e7bc96d5-b0d6-4caa-a2b6-94f35743b804",
      "evidence": "Reframing the climate problem from 'need new tech' to 'need scalability of existing tech'.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "7f35e050-a708-4b4c-b347-663d876ae093",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "The importance of solving climate change now is emphasized",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "8f860c30-f89a-4bfa-9cb7-7a5f06e87b28",
      "evidence": "The deck emphasizes the importance of solving climate change now",
      "position": 0,
      "objective": "Why is now the right time to solve climate change?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}