{
  "docId": "019dd923-5fec-763b-95ce-116d7b1fa42c",
  "docSlug": "r5vPEgqgtJvTL8Xla5Kr",
  "documentTitle": "See the pitch deck watch-to-donate adtech startup Good-Loop used to raise a $6.1 million Series A round",
  "authorId": "Pitchdecks",
  "authorName": "Good-Loop",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 13,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Uses a series of logo pairs to demonstrate market disruption across retail, finance, insurance, and energy.",
  "elementsJson": [
    "headline_text",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-116d7b1fa42c/11",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-116d7b1fa42c",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-116d7b1fa42c.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-116d7b1fa42c#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Digital advertising is a $500bn industry ripe for disruption.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d524-7338-909f-cc8da15a4393",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Comparison of incumbents vs disruptors",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5b238ee-4d5f-4161-965d-48b64bb73f76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.1,
        "y": 0.49
      },
      "kind": "metric",
      "text": "$67bn",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d849521-4758-4e75-97ed-5ba41c88db64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.5,
        "y": 0.49
      },
      "kind": "metric",
      "text": "$6bn",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86f1e9db-ece7-489f-afc6-0ecc923c72fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.9,
        "y": 0.49
      },
      "kind": "metric",
      "text": "£400m",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e83888d-0c8e-47ae-9cb3-5d4bb8dff9e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.7,
        "y": 0.49
      },
      "kind": "metric",
      "text": "$6.1bn",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0df4931-0912-4aee-ba80-cdf070cdda5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.3,
        "y": 0.49
      },
      "kind": "metric",
      "text": "$1.2bn",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b46e3ee8-d2ac-4452-8a9c-fdfe142fa70c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $500bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d524-7338-909f-d39d44164519",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.05,
        "y": 0.68
      },
      "kind": "title",
      "text": "Digital advertising is a $500bn industry ripe for disruption.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0563d252-aed9-4a38-bf4c-c3c1e1c43578",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Across the board huge, established industries are being disrupted by more transparent, sustainable and inclusive business models.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c05b1da5-1ae1-4109-9020-e21af3017476",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "9176bf90-a88a-4c83-b404-8571aff09fd2",
      "evidence": "Uses historical industry disruption examples to argue for future disruption in advertising.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 11,
      "beatId": "6da605d9-5678-44a4-b832-c8284b412aec",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Why Now",
      "beatSlug": null,
      "evidence": "Slide 11 highlights the significant market potential.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}