{
  "docId": "019dd923-5fec-763b-95ce-0f1578ebe5e6",
  "docSlug": "qePfsrE7iFpyJUEd6Lfi",
  "documentTitle": "The startup behind period-tracking app Flo just raised $100 million. We got an exclusive look at its pitch deck.",
  "authorId": "Pitchdecks",
  "authorName": "Palta",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 9,
  "pageCount": 12,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "The chart uses a line graph to show revenue growth over time, with specific milestones (7, 21, 40, 47, 55 months) marked on the x-axis.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "line_chart",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-0f1578ebe5e6/9",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-0f1578ebe5e6",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-0f1578ebe5e6.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-0f1578ebe5e6#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.73,
        "x": 0.23,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Revenue growth lines for Simple, Prisma Labs, and Flo compared to category averages.",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "12f0f40f-44ca-4f3b-8c78-f1856fb671ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.61,
        "x": 0.28,
        "y": 0.18
      },
      "kind": "image",
      "text": "Logos for Simple, Prisma Labs, Flo, Calm, Headspace",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c67e762-4667-497f-953a-7603417a89be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Months to $1M/month revenue: 7",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d524-7338-909c-a8358820111f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.16,
        "x": 0.02,
        "y": 0.485
      },
      "kind": "paragraph",
      "text": "Months from launch to $1m/month revenue",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c4aa494-f508-4419-8025-5aacd7c28793",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.55,
        "x": 0.227,
        "y": 0.098
      },
      "kind": "title",
      "text": "ECOSYSTEM ENABLES FASTER GROWTH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cee9c279-9d6a-442c-93ec-1a3c916f3160",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison-frame",
      "slug": null,
      "matchId": "ef274a74-1cfd-4e10-8065-fdb88b6f0e62",
      "evidence": "Comparing internal company growth against category averages to demonstrate competitive advantage.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}