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  "documentTitle": "The startup behind period-tracking app Flo just raised $100 million. We got an exclusive look at its pitch deck.",
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  "authorName": "Palta",
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  "notes": "Uses a Venn diagram to represent the intersection of three market trends.",
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      "text": "In 2020 global consumer spending in the top 100 subscription apps was up by 34%",
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      "text": "TAM: $500b",
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      "text": "Sources: Allied Market Research, Markets And Markets, Precedence Research, Market Research Future, Reports and Data, 360iResearch, Grand View Research",
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      "text": "WOMEN'S HEALTH and FEM TECH MARKET growth data",
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      "text": "Palta products on intersection of three big trends $500b combined",
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      "text": "MARKET OVERVIEW",
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