{
  "docId": "019dd923-5fec-763b-95ce-0f1578ebe5e6",
  "docSlug": "qePfsrE7iFpyJUEd6Lfi",
  "documentTitle": "The startup behind period-tracking app Flo just raised $100 million. We got an exclusive look at its pitch deck.",
  "authorId": "Pitchdecks",
  "authorName": "Palta",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 4,
  "pageCount": 12,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 17,
  "notes": "The chart highlights the USA as the primary market and shows a 10x growth metric in a prominent callout circle.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "area_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95ce-0f1578ebe5e6/4",
  "deckHref": "/decks/019dd923-5fec-763b-95ce-0f1578ebe5e6",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95ce-0f1578ebe5e6.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95ce-0f1578ebe5e6#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "callout",
      "text": "x10 GROWTH IN 2 YEARS",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dab1ea47-719a-4503-8feb-f39bc3f4fe92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Palta Consolidated ARR, $m",
      "attrs": null,
      "subkind": "area-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "902385c6-3016-4109-8f75-c0c352ec88df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.31,
        "y": 0.25
      },
      "kind": "legend",
      "text": "USA, WESTERN EUROPE, OTHER",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14cb3c0b-433a-45ca-8484-ae9b9f964bb1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "ARR: 114.0",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d524-7338-9099-6e83e75a9013",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.38,
        "x": 0.31,
        "y": 0.1
      },
      "kind": "title",
      "text": "IMPRESSIVE REVENUE GROWTH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d26e8bff-4974-4474-8d7d-ddb8817c9dbf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "4c44a7ad-b9bf-47eb-92ab-52851d9fb023",
      "evidence": "x10 GROWTH IN 2 YEARS",
      "confidence": 0.5
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "145cb9b1-9a24-45c7-833e-811e0fea9e46",
      "evidence": "Palta Consolidated ARR, $m",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}