{
  "docId": "019dd923-5fec-763b-95cd-f44ae424cf14",
  "docSlug": "qeG85yjqBesuAHdN9hs4",
  "documentTitle": "The buzzy fintech startup Arcus has raised nearly $13 million. Here's the pitch deck that's helping it woo top VCs like Andreessen Horowitz.",
  "authorId": "Pitchdecks",
  "authorName": "Arcus",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 2,
  "pageCount": 15,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "context",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a visual framework to map specific product features (highlighted in red dashed boxes) to three strategic pillars of banking evolution.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "screenshot",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-f44ae424cf14/2",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-f44ae424cf14",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-f44ae424cf14.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-f44ae424cf14#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.7,
        "y": 0.265
      },
      "kind": "image",
      "text": "Acorns UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30a9dfb2-2489-4f40-be8c-be7ae113473e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.37,
        "y": 0.265
      },
      "kind": "image",
      "text": "Walmart Cashi UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "851f3fbe-d5ea-41d8-b9d8-7fa91056c80d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.05,
        "y": 0.265
      },
      "kind": "image",
      "text": "Apple Wallet UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98b02e66-e2f1-4087-87fb-b5d719c1b0ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.37,
        "y": 0.82
      },
      "kind": "list",
      "text": "Centralization: Manage everything in one place",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0af1e0b0-2c7c-47d9-9e4c-5f1b258e9caf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.7,
        "y": 0.82
      },
      "kind": "list",
      "text": "Personalization: Gets recommendations based on your past behavior",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0c9fb38-6672-4cdf-870a-b74b2bc1c0b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.82
      },
      "kind": "list",
      "text": "On-demand: Get services when you want, where you want",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2f3c4b7-0d0e-45a2-9513-65655a78b95a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.05
      },
      "kind": "title",
      "text": "the current banking evolution : banks and non-banks are launching experiences around 3 factors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f514429e-85e0-431e-8586-3f9a124156b6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "cda003f5-8a34-479e-b2b8-2d1991756335",
      "evidence": "list/bullet: Personalization: Gets recommendations based on your past behavior",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "decomposition",
      "slug": null,
      "matchId": "e46fdad2-c9d6-4bcd-9002-ae1b6a6e4b4d",
      "evidence": "Breaking down banking evolution into three distinct strategic factors.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 15,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e460080b-8ed2-429d-b055-bac87ac31d3b",
      "evidence": "The deck implies that not adopting Arcus' infrastructure will result in missed opportunities.",
      "position": 0,
      "objective": "Highlight the cost of inaction and the benefits of Arcus' infrastructure",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}