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  "documentTitle": "Check out the pitch deck a former Cabify exec used to raise $2 million for a new 'free' bike-sharing startup",
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  "authorName": "HumanForest",
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  "notes": "The slide uses a comparison frame to contrast the qualitative negatives of offline marketing with the quantitative cost-equivalence of the company's own spend.",
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      "text": "Marketing Offline is: 1. Expensive 2. Difficult to measure (ROI) 3. Short-term exposure 4. Difficult to target the right audience 5. Does not give real-time results",
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      "text": "HumanForest monthly investment is equal to: 1. 15 Billboard (96 Sheets) or 1. 1 to 3 Newspaper ads (Top readership and full colour page) or 1. 3 to 5 Thirty seconds TV ads",
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      "text": "Source: https://romax.co.uk/offline-marketing/",
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      "text": "Marketing Offline benchmark",
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      "name": "Why Now",
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      "objective": "Why invest in Human Forest now?",
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