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  "documentTitle": "Here's the pitch deck an app helping new families save used to raise a $9 million Series A from NBA all-star Baron Davis and Anthos Capital",
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  "authorName": "U-Nest",
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  "notes": "Includes a visual example of the best-performing ad creative.",
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      "kind": "list",
      "text": "Customers have demonstrated consistently low churn\niOS (75%) Android (25%); Male (60%) Female (40%)\nFunding from digital banks: Chime, Varo, SoFi (15%)\nDads react to numbers and the term “investing”\nMoms react to lifestyle images and the term “saving”\nDespite recent market drop, our customers are resistant to market volatility",
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      "text": "churn",
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      "toolName": "Quantification",
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      "kind": "title",
      "text": "Customer Learnings",
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      "text": "BEST PERFORMING AD",
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  "loops": [
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      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
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      "evidence": "The customer learnings slide provides insight into customer feedback",
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      "objective": "What do customers think about our solution?",
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