{
  "docId": "019dd923-5fec-763b-95cd-deb0adb4d18c",
  "docSlug": "qCHZxQRC9GyhljXmpp0F",
  "documentTitle": "Here's the pitch deck an app helping new families save used to raise a $9 million Series A from NBA all-star Baron Davis and Anthos Capital",
  "authorId": "Pitchdecks",
  "authorName": "U-Nest",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 15,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": [
    "action_title",
    "bullet_list",
    "pie_chart",
    "area_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-deb0adb4d18c/7",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-deb0adb4d18c",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-deb0adb4d18c.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-deb0adb4d18c#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "529 Plans – currently only 17% of potential market",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-957f-5c44fec4563f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.65,
        "y": 0.45
      },
      "kind": "chart",
      "text": "College Savings Market Growth Forecast",
      "attrs": null,
      "subkind": "area",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17de0b31-6387-4300-ad34-8cafaa7cd938",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.19,
        "y": 0.55
      },
      "kind": "chart",
      "text": "529 Plans – currently only 17% of potential market",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f564af02-acea-415c-8034-f7f750938f25",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.128,
        "y": 0.195
      },
      "kind": "list",
      "text": "Gen X & Millennials: Age 27-45, middle income\nSaving for their kids is #1 investment priority\n70% don't have a financial advisor/ wealth manager\nOver 90% use mobile banking",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bc459a0-5a75-44c6-936b-a72a2fc488bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total potential college savings market: $1.8T",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-957f-6234fc6b67bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.55,
        "x": 0.105,
        "y": 0.075
      },
      "kind": "title",
      "text": "An ideal target market to achieve viral growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "639535e4-46d0-4e85-adc4-fc2a408b058b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "350000c9-3f50-428b-b7bd-d869ca04c64b",
      "evidence": "The slide defines the target audience and their characteristics.",
      "confidence": 0.6
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "16556eb4-54d7-463c-a94b-73b5cc6a40f9",
      "evidence": "The slide targets a specific demographic (Gen X & Millennials: Age 27-45, middle income) and highlights their investment priorities.",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "1ce3a8f8-1135-480d-92a8-1c56c87f4a87",
      "evidence": "Defining target demographic and market size",
      "confidence": 0.7
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}