{
  "docId": "019dd923-5fec-763b-95cd-deb0adb4d18c",
  "docSlug": "qCHZxQRC9GyhljXmpp0F",
  "documentTitle": "Here's the pitch deck an app helping new families save used to raise a $9 million Series A from NBA all-star Baron Davis and Anthos Capital",
  "authorId": "Pitchdecks",
  "authorName": "U-Nest",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 10,
  "pageCount": 15,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "Includes a customer testimonial and a photo of a family.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-deb0adb4d18c/10",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-deb0adb4d18c",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-deb0adb4d18c.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-deb0adb4d18c#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "I was able to sign up with two kids in the room, which is a super important aspect!",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-9580-c97766b88572",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.29,
        "w": 0.24,
        "x": 0.59,
        "y": 0.61
      },
      "kind": "image",
      "text": "Darren & Lauren Russell, the actual UNest Family",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25d236f8-c53c-4a20-aadd-d17126554489",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.127,
        "y": 0.23
      },
      "kind": "list",
      "text": "REVENUE MODEL: $3/month per child; average 2 kids per customer. 25 bps annually for those with over $50k. Additional revenue streams include UNest rewards as well as origination fees for providing the state plans AUM.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "669ed6ec-8eae-4d65-8196-2a49b3c1185b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.5,
        "y": 0.23
      },
      "kind": "list",
      "text": "MARKET PERFORMANCE: Customers understand this is a long-term strategy. Stress test: As we entered a bear market our customers remained calm. We recorded our best growth during the market downturn. 529 plans have the lowest redemption rates.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6cb9f61-0095-48ad-8b53-9e38359d4327",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Monthly subscription fee: $3",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-9580-d0de75c12e80",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.23,
        "x": 0.16,
        "y": 0.58
      },
      "kind": "quote",
      "text": "I was able to sign up with two kids in the room, which is a super important aspect! Darren",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad3bb651-ce8e-4d73-8383-7aeeaf24597c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "I was able to sign up with two kids in the room, which is a super important aspect! - Darren",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-9580-ce28173a33c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.165,
        "x": 0.127,
        "y": 0.075
      },
      "kind": "title",
      "text": "Business model",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e6319b6-7006-4b1d-b782-8540daa21cab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}