{
  "docId": "019dd923-5fec-763b-95cd-db031a87f2ec",
  "docSlug": "ptAU7CC3RjaCU7NbkVk4",
  "documentTitle": "Here's an exclusive look at the pitch deck Powerpoint rival Pitch used to raise $85 million backed by investment giant Tiger Global",
  "authorId": "Pitchdecks",
  "authorName": "Pitch",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 17,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a visual grid of software logos to frame the market landscape, highlighting the incumbent (PowerPoint) and the solution (Pitch) in color while others are desaturated.",
  "elementsJson": [
    "action_title",
    "logo_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-db031a87f2ec/3",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-db031a87f2ec",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-db031a87f2ec.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-db031a87f2ec#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.102,
        "y": 0.286
      },
      "kind": "image",
      "text": "Grid of productivity software logos",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f6fe080-6419-4183-8267-a2ede9e30472",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.056,
        "w": 0.604,
        "x": 0.198,
        "y": 0.088
      },
      "kind": "title",
      "text": "Presentations remain a major opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "787b91ae-afbe-47f8-8d4d-0ddcc4494ff8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "contrast-principle",
      "slug": null,
      "matchId": "74c43100-4678-4068-9af9-b15447877292",
      "evidence": "Highlighting specific logos in color against a desaturated background to draw focus.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "dec15760-1bf4-4bdd-bbf9-2ec65e4489a4",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Why Now",
      "beatSlug": null,
      "evidence": "Explains the timeliness of the opportunity",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d36c1921-3005-4240-a576-ac8b7f999ee3",
      "evidence": "Slides 3-4 imply the cost of inaction",
      "position": 0,
      "objective": "What if we don't improve presentations?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}