{
  "docId": "019dd923-5fec-763b-95cd-d42f2668c000",
  "docSlug": "pzp3mQ63xOjS2GBS2E51",
  "documentTitle": "The pitch deck the 28-year-old cofounders of a vegan skincare brand used to raise $1 million in 2 weeks",
  "authorId": "Pitchdecks",
  "authorName": "Three Ships",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses three key metrics to validate the problem statement.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-d42f2668c000/3",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-d42f2668c000",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-d42f2668c000.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-d42f2668c000#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "metric",
      "text": "59%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ca446ef-841e-4aac-8c00-7acac5072246",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.4,
        "y": 0.35
      },
      "kind": "metric",
      "text": "33%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f33c092-b468-4241-9bf1-596435ff75dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.72,
        "y": 0.35
      },
      "kind": "metric",
      "text": "$74",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f3ed4c2-bbe8-4233-bb26-e4724f389446",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "consumer behavior: 59%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-957d-ad83c5a236cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.4,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "women would not purchase a product if they did not understand the ingredients on the label.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "74e97c79-748d-4a6c-871d-d3191ab16137",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.08,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "women in the US scan their cosmetics for potentially harmful ingredients before heading to checkout.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c70a3196-fdb8-4799-ac88-598fec802df4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.72,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "is the median price for serums sold in Sephora.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd951f93-5302-4bdd-889c-30f972195e33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.3,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "All dollar figures referenced are in CAD. Green Beauty Barometer survey, 2017 Ingredient Confusion study",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30ea1a34-b61b-4940-a8a4-f4580c5164ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE PROBLEM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5214da0-6c62-4030-ac32-f35a87014460",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "af479770-6d49-4a7c-95fa-fe3646fa50b9",
      "evidence": "The slide presents a problem statement with a clear description of the issue and supporting data.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "ce862ceb-efe2-49a9-9da8-bbe315db04e5",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Problem statement on slides 2-3",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7afac3b4-ae00-46c9-af02-9ee9e3cda5d2",
      "evidence": "Problem statement emphasizes the need for a solution",
      "position": 0,
      "objective": "Highlight the problem",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}