{
  "docId": "019dd923-5fec-763b-95cd-d04344fbe3ed",
  "docSlug": "pwlnE5vi9DgyM6MvwKNq",
  "documentTitle": "See the pitch deck online-marketing startup Alphin used to raise $6 million",
  "authorId": "Pitchdecks",
  "authorName": "Alphin",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 8,
  "pageCount": 14,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "The slide uses a visual flow from current client segments (Hospitality/Beauty) to total addressable market by region (DE+AT, UK+FR, US).",
  "elementsJson": [
    "headline_text",
    "action_title",
    "infographic",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-d04344fbe3ed/8",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-d04344fbe3ed",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-d04344fbe3ed.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-d04344fbe3ed#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Client Base Today (<1% market penetration - DE+AT only)",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-957d-f48ef54e6120",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.5,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Market size by region: DE+AT (€1.3bn), UK+FR (€1.7bn), US (€10.5bn)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6eab9510-e6f2-4903-9fd0-c6b2b7343c9b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.15,
        "x": 0.28,
        "y": 0.48
      },
      "kind": "list",
      "text": "8% Beauty: mainly female, in cities, up to 10 employees, aged 25-39 y., €350k turnover p.a., €7k marketing spend",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41801572-53c1-4246-ab80-716e1dd018ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.2,
        "x": 0.07,
        "y": 0.27
      },
      "kind": "list",
      "text": "80% Hospitality: mainly male, in cities, up to 10 employees, aged 25-39 y., €600k turnover p.a., €12k marketing spend",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "525e0967-1ae3-4957-b5aa-00e7ad440875",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total addressable market: €10.5 bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-957d-fbd241c18559",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.1,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "Client Base Today (<1% market penetration - DE+AT only)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0cb0995d-51eb-4ce1-bd94-3aa555ea9bee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.55,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "Hospitality and Beauty marketing spend*",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50af94db-05fc-4f9f-8af5-8c3821bfedd5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "* sources: Statistisches Bundesamt, 2021 (Data 2019), Sagework Data 2016/17, gws Themenreport 2014/1, Eurostat 2018/19, US Census Bureau, 2021, Ibis world 2021, WKO 2021, additional internal calculations and projections",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70a0db5f-b7e7-475b-9a3a-1cfd2e354b02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Massive growth potential in both verticals and geographies",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c67ea42a-d883-4032-84bc-c7438d37721f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "5b86d518-d87c-49ca-ad8e-777fcb2e57d8",
      "evidence": "Segments verticals by demographics and then maps to geographic market size",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 7,
      "beatId": "ad090956-9607-436e-ab74-f9ee316f3067",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck discusses the market size and opportunity on pages 7-8.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}