{
  "docId": "019dd923-5fec-763b-95cd-b423d553ca01",
  "docSlug": "pdZyWolgSnrTSI3pPz2Q",
  "documentTitle": "Here's the pitch deck that recruiting startup Phenom used to triple its valuation to $1.3 billion in just over a year",
  "authorId": "Pitchdecks",
  "authorName": "Phenom",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 16,
  "pageCount": 22,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "context",
  "function": "establish_context",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a pyramid to represent hierarchical context and network diagrams to represent the complexity of the talent ecosystem.",
  "elementsJson": [
    "pyramid",
    "flowchart",
    "infographic"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-b423d553ca01/16",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-b423d553ca01",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-b423d553ca01.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-b423d553ca01#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.5,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "diagram",
      "text": "Stakeholder Network",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76117c1e-a8ff-422e-9005-c7bbcfeed7cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.5,
        "x": 0.45,
        "y": 0.6
      },
      "kind": "diagram",
      "text": "Industry/Market Data Network",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89541662-34a8-4021-99d6-c45177bd6bca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.35,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "framework",
      "text": "Hierarchical Context Pyramid",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65fefb80-5fa3-4687-b47c-778e5cf745a6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Canvas framework",
      "slug": "canvas-framework",
      "agent": null,
      "layer": "slide",
      "matchId": "59a3e651-b737-412e-948b-a7c72b85a750",
      "evidence": "The slide features a diagram/hub-spoke and a framework/instance, which suggests a canvas-like structure.",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "pyramid",
      "slug": null,
      "matchId": "c4047a9a-650d-483b-a122-7cb144bf6abf",
      "evidence": "Hierarchical layers representing levels of context",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 22,
      "from": 15,
      "beatId": "966e8805-e115-46d7-b6e4-4a6a3705e486",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "Massive data network, market sizing, and customer logos",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 9,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "ed34552d-592b-4793-ab56-1ae89c5cd297",
      "evidence": "Accelerating digital transformations and market readiness",
      "position": 1,
      "objective": "Why now for Phenom's solution",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}