{
  "docId": "019dd923-5fec-763b-95cd-af64f41a2e1c",
  "docSlug": "pCAP9GJxp48v1Rq6Q8kM",
  "documentTitle": "Here's an exclusive look at the pitch deck startup Chili Piper used to land $33 million in 20 minutes led by Tiger Global",
  "authorId": "Pitchdecks",
  "authorName": "Chili Piper",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.773,
  "pageNumber": 2,
  "pageCount": 16,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Uses a photo of a stressed person to reinforce the pain point.",
  "elementsJson": [
    "action_title",
    "paragraph",
    "big_number",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-af64f41a2e1c/2",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-af64f41a2e1c",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-af64f41a2e1c.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-af64f41a2e1c#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "But marketers are struggling to convert inbound leads.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-9570-3b8eeaa49f26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.26,
        "x": 0.74,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af66d95f-0db0-4fad-bd4e-5af65cf20896",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.5,
        "y": 0.65
      },
      "kind": "metric",
      "text": "79% of marketing leads never convert into sales.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "025bfcad-aed4-4582-820b-14d4fa1a286f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.29,
        "y": 0.65
      },
      "kind": "metric",
      "text": "86% say the pressure has become worse in the last 12 to 18 months.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3df848b8-db98-4242-a74c-50babedacff8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.07,
        "y": 0.65
      },
      "kind": "metric",
      "text": "60% of tech marketers said they are under a lot of pressure to deliver pipeline and revenue.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dab7787e-b298-49cb-9b23-a9e73cfb6520",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "conversion failure rate: 79%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-9570-3cc529877136",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.07,
        "y": 0.37
      },
      "kind": "paragraph",
      "text": "Outbound is becoming less effective. Companies are relying more heavily on inbound marketing to generate pipeline. But marketers are struggling to convert inbound leads.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4da9b71-a27e-4923-a139-af37115c6b1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.6,
        "x": 0.07,
        "y": 0.14
      },
      "kind": "title",
      "text": "B2B Marketing Teams Are Under More Pressure Than Ever to Generate Revenue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b11e91ba-e346-4b55-a414-1dec47d6383a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 2,
      "beatId": "c3e40b6b-5d0e-4f63-9902-3f3d9e504df1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-5 discuss pain points and the problem statement",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4a3660f0-143a-404a-9f83-2e8b6c543971",
      "evidence": "Slides 2-5 discuss the consequences of not solving the problem",
      "position": 0,
      "objective": "Highlight the cost of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}