{
  "docId": "019dd923-5fec-763b-95cd-a891c1512c5e",
  "docSlug": "pEkFHGpajWk6yYqq9gkr",
  "documentTitle": "See the presentation a startup used to raise $3.7 million for an entirely new approach to helping millennials plan for their deaths",
  "authorId": "Pitchdecks",
  "authorName": "Cake",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.787,
  "pageNumber": 6,
  "pageCount": 10,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "Uses a nested circle diagram to illustrate the relationship between annual deaths and the broader population seeking guidance.",
  "elementsJson": [
    "action_title",
    "bullet_list",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-a891c1512c5e/6",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-a891c1512c5e",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-a891c1512c5e.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-a891c1512c5e#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.35,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Nested circles showing 3 million deaths per year within a larger population of hundreds of millions.",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab07a26b-ec81-4754-8014-b6323fe92e36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.52,
        "y": 0.22
      },
      "kind": "list",
      "text": "At-need market: $20B funeral, $480M flowers, VC activity. Expanding into pre-need: $27T retirement, $124B trusts/estates, $740B senior care, $700B life insurance.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1f5915c-dc25-4023-bbd5-6ab01c1ac86c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $27 trillion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-9579-bacf00e57c57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.07,
        "x": 0.32,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "(US only)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34890a85-7ff0-416e-8b33-29a1a675a4c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.88,
        "x": 0.06,
        "y": 0.05
      },
      "kind": "title",
      "text": "The US mortality market is worth trillions of dollars.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5dc89cf-c573-459f-8659-08b639461ae4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation",
      "slug": null,
      "matchId": "4a737536-d677-45e7-b937-df8dc88e849b",
      "evidence": "Segments market into at-need and pre-need categories with associated TAM figures.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "56c663fe-6c9a-46e4-afb8-5ddd57ea7a6e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 4-7 introduce the solution and its benefits.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 6,
      "from": 6,
      "beatId": "22978bbd-9f25-4e94-872a-7a6dc480635c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slide 6 provides market sizing information.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 10,
      "from": 2,
      "beatId": "30c99b3d-9fb5-4850-bb89-8d83036658b1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "Slides 2 and 10 highlight the team's expertise and advisors.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}