{
  "docId": "019dd923-5fec-763b-95cd-a891c1512c5e",
  "docSlug": "pEkFHGpajWk6yYqq9gkr",
  "documentTitle": "See the presentation a startup used to raise $3.7 million for an entirely new approach to helping millennials plan for their deaths",
  "authorId": "Pitchdecks",
  "authorName": "Cake",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.787,
  "pageNumber": 5,
  "pageCount": 10,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses external validation (NYT) to establish market momentum.",
  "elementsJson": [
    "action_title",
    "paragraph",
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-a891c1512c5e/5",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-a891c1512c5e",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-a891c1512c5e.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-a891c1512c5e#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The coronavirus pandemic has drawn new business to start-ups that provide end-of-life services, from estate planning to a final tweet.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-9573-ad49c1e98cf1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.35,
        "x": 0.6,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c20947c5-38ed-42d4-b134-e5db3ef0bc5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "The coronavirus pandemic has drawn new business to start-ups that provide end-of-life services, from estate planning to a final tweet.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c08d963-6950-49a3-9661-f3d674cc7da1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "quote",
      "text": "“We’re never going back to the way it was,” Ms. Chen said. “That’s a positive thing — to accept the reality that we’re not immortal.”",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "96a50267-e572-4797-947a-c31921001a0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.55,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "https://www.nytimes.com/2020/07/16/business/boom-time-for-death-planning.html",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c02f0099-7b9e-432b-bbb0-d07992608366",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Global pandemic accelerated trends to engage with EOL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d2035f4-229b-458e-821c-206f59c188fc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "a6fb30d4-818b-420a-bbe3-429998250307",
      "evidence": "Citing The New York Times to validate market trends.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "56c663fe-6c9a-46e4-afb8-5ddd57ea7a6e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 4-7 introduce the solution and its benefits.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    },
    {
      "to": 10,
      "from": 2,
      "beatId": "30c99b3d-9fb5-4850-bb89-8d83036658b1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "Slides 2 and 10 highlight the team's expertise and advisors.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "679f2edf-c5ce-4612-9419-bf57f00431a0",
      "evidence": "Slide 5 explains why now is the right time.",
      "position": 1,
      "objective": "Why is now the right time for Cake?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}