{
  "docId": "019dd923-5fec-763b-95cd-a891c1512c5e",
  "docSlug": "pEkFHGpajWk6yYqq9gkr",
  "documentTitle": "See the presentation a startup used to raise $3.7 million for an entirely new approach to helping millennials plan for their deaths",
  "authorId": "Pitchdecks",
  "authorName": "Cake",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.787,
  "pageNumber": 3,
  "pageCount": 10,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses a simple visual metaphor connecting a universal truth (100% mortality) to specific negative outcomes (pain points).",
  "elementsJson": [
    "action_title",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-a891c1512c5e/3",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-a891c1512c5e",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-a891c1512c5e.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-a891c1512c5e#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "100% of people will die",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-9573-3ac1c30c5339",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.22,
        "x": 0.74,
        "y": 0.62
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8323ba7-e71e-4be7-8c43-926d26de786f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.15,
        "x": 0.387,
        "y": 0.495
      },
      "kind": "list",
      "text": "Lost money\nPhysical & emotional suffering\nFamily conflict",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e74ae047-1143-4aae-ad18-4001068277ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.75,
        "y": 0.455
      },
      "kind": "metric",
      "text": "100% of people will die",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed06450e-15f0-494b-a3ac-9f9656b0e8d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.325,
        "x": 0.05,
        "y": 0.388
      },
      "kind": "title",
      "text": "Not addressing mortality leads to pain.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62bffefe-d699-4fc3-a597-3795fb088539",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "fd0bb969-ec59-40af-a741-3a9c30d9097a",
      "evidence": "Frames the current state of not addressing mortality as a source of pain.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "e80e414c-3647-40de-9003-2f7e516c2f22",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 1-3 introduce the problem and pain points.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 10,
      "from": 2,
      "beatId": "30c99b3d-9fb5-4850-bb89-8d83036658b1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "Slides 2 and 10 highlight the team's expertise and advisors.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b836eef4-854b-4ad5-baae-dc0fbd29475c",
      "evidence": "The loop opens with pain points (slide 3) and closes with the solution (slide 4).",
      "position": 0,
      "objective": "What is the cost of not addressing mortality?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}