{
  "docId": "019dd923-5fec-763b-95cd-a2936813abf5",
  "docSlug": "p3l607gPUytahMFrFs10",
  "documentTitle": "This pitch deck persuaded Sony Music and Twitch's cofounder to back a new company aiming to disrupt the multibillion-dollar live-streaming industry",
  "authorId": "Pitchdecks",
  "authorName": "Maestro",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 2,
  "pageCount": 15,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The visual metaphor of a caterpillar transforming into a butterfly represents growth and evolution.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-a2936813abf5/2",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-a2936813abf5",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-a2936813abf5.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-a2936813abf5#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.8,
        "x": 0.2,
        "y": 0.1
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54d7c283-9063-435a-8d47-63e208c69a45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.6,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "list",
      "text": "Over 50M creators are building their businesses on top of live streaming\n1 in 3 kids wants to be a creator\nBusinesses of all sizes are realizing the necessity of this medium for consumer interaction",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae8c1660-4e2e-4490-8ef9-fe562b510c57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "creator population: 50M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-956d-bf552b0edf61",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.08,
        "y": 0.19
      },
      "kind": "title",
      "text": "Our mission is to grow the GDP of the creator economy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25422ac2-04d4-46c7-bad2-5782cfe2b893",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "d3fffd3b-9687-490d-9817-6d0812cd9003",
      "evidence": "list/bullet: Over 50M creators are building their businesses on top of live streaming",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "53902e29-c86a-4826-8560-d0e92ab20642",
      "evidence": "The company's mission and purpose are presented on pages 2-4, following the Golden Circle framework",
      "position": 0,
      "objective": "Why this company matters",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}