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  "documentTitle": "Here's the pitch deck that cannabis-beverage startup K-Zen used to raise $5 million from seasoned Silicon Valley VC firm DCM Ventures",
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  "authorName": "K-Zen Beverages",
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      "text": "BRAND BUILDING: Consumer desireability and loyalty through compelling branding; Signature elements to build iconic status; Adoption language to create norms and conventions that build category",
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      "text": "CATEGORY MANAGEMENT: Retailer and consumer education; Elevated retail experience; Category insights and analytics",
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      "text": "CONSUMER INSIGHTS DRIVEN: Leverage-able insights produce concepts with clear benefits and RTBs; Positioning against most important needs and occasions; Rapid prototyping approach (AB test and learn process)",
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