{
  "docId": "019dd923-5fec-763b-95cd-9d48f254b6c1",
  "docSlug": "odeq8fGSIkff2T0PSdz0",
  "documentTitle": "Here's the pitch deck that cannabis-beverage startup K-Zen used to raise $5 million from seasoned Silicon Valley VC firm DCM Ventures",
  "authorId": "Pitchdecks",
  "authorName": "K-Zen Beverages",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 14,
  "pageCount": 17,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "T2B stands for Top 2 Box (Definitely Try + Probably Try).",
  "elementsJson": [
    "headline_text",
    "action_title",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-9d48f254b6c1/14",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-9d48f254b6c1",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-9d48f254b6c1.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-9d48f254b6c1#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.76,
        "x": 0.12,
        "y": 0.37
      },
      "kind": "chart",
      "text": "Comparison of purchase intent across three product categories",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbd69037-3c38-479d-88b5-9d9e7adc43e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.08,
        "x": 0.8,
        "y": 0.45
      },
      "kind": "metric",
      "text": "81%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "046a01fd-c1bf-4e90-a8ea-f8a07939a5ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.08,
        "x": 0.28,
        "y": 0.45
      },
      "kind": "metric",
      "text": "83%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "092103dd-cd1b-4527-91de-434bfbce70be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.08,
        "x": 0.54,
        "y": 0.45
      },
      "kind": "metric",
      "text": "82%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3e1ffac-dfba-4546-96f3-4908e12a217e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "T2B Purchase Intent: 83%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-956c-c450e330161e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.038,
        "y": 0.29
      },
      "kind": "subtitle",
      "text": "SURVEY – (800+ Respondents)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c21bbcf-477c-42dd-8c81-7e2716e60c17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.038,
        "y": 0.17
      },
      "kind": "title",
      "text": "How appealing was the product?",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8f6bc1d-944f-43e6-b4ab-351e57361a11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.62,
        "x": 0.038,
        "y": 0.065
      },
      "kind": "title",
      "text": "WHICH TESTED WELL WITH CONSUMERS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea8b5005-aee0-403c-80bd-0f27bd851d79",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "50eab84b-0a7c-4438-b83c-562db41a6b42",
      "evidence": "chart/bar-vertical: Comparison of purchase intent across three product categories",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "data-story-arc",
      "slug": null,
      "matchId": "5e2d17fd-8241-428a-9247-e30b81f2ff7d",
      "evidence": "Presents survey data to validate product appeal",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 11,
      "beatId": "7e71a1d5-be77-4b13-96fe-37b8a4ea6619",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The deck presents a winning strategy, strong brands, and strategic partnerships",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}