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  "documentTitle": "Here's the pitch deck that cannabis-beverage startup K-Zen used to raise $5 million from seasoned Silicon Valley VC firm DCM Ventures",
  "authorId": "Pitchdecks",
  "authorName": "K-Zen Beverages",
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  "notes": "The slide uses a vertical column layout to group logos by industry sector (Food/Bev, Brand Mgmt, Category Mgmt, Media, Regulatory, Cannabis).",
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  "slideHref": "/slides/019dd923-5fec-763b-95cd-9d48f254b6c1/10",
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      "kind": "image",
      "text": "Logos for Crystal Geyser, Tejava, Chiquita, Clorox, The North Face, Vans, Safeway, Earthbound Farm, Häagen-Dazs, NBC, Chronicle, Adspace, Comcast, Age Wave, NBC Universal, Leef Holdings, Paleo Paw, Apothekare",
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      "text": "K-ZEN BEVERAGES | OVERVIEW | OCT 2018",
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      "kind": "title",
      "text": "THAT BRINGS YEARS OF RELEVANT EXPERIENCE",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck presents the company's vision and mission",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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