{
  "docId": "019dd923-5fec-763b-95cd-983eec041c06",
  "docSlug": "oUZC8zmAC8bbOcLB8SQy",
  "documentTitle": "We got an exclusive look at the pitch deck buzzy California cannabis company Canndescent used to raise $27.5 million as it muscles into new markets",
  "authorId": "Pitchdecks",
  "authorName": "Canndescent",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 14,
  "pageCount": 20,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 11,
  "notes": "The slide uses a shelf-space visualization to illustrate market penetration strategy.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "infographic",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-983eec041c06/14",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-983eec041c06",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-983eec041c06.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-983eec041c06#slide-14",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "NEW BRANDS AND LINE EXTENSIONS CAN INCREASE SHARE OF SHELF AND TAM BY 3X",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-956b-6c177d6e045f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.7,
        "x": 0.15,
        "y": 0.23
      },
      "kind": "chart",
      "text": "Shelf visualization by price tier and category",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "588f9f65-24e9-456a-b3d4-6e6c4d4bad58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: 3X",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-956b-72b771b7eb14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.9,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: BDS Analytics (Super Premium reflects more than $47 per 3.5 g, Premium reflects $35-47per 3.5 g, and value reflects less than $35 per 3.5 g for CA flower sales)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5fff0ce-fe64-47b3-8c87-e356e358a0b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.64,
        "x": 0.18,
        "y": 0.14
      },
      "kind": "title",
      "text": "NEW BRANDS AND LINE EXTENSIONS CAN INCREASE SHARE OF SHELF AND TAM BY 3X",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6eba3e6b-4c63-4fd5-bcee-d5282d309d33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.36,
        "x": 0.32,
        "y": 0.08
      },
      "kind": "title",
      "text": "HOW IT WILL LOOK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edc35d23-42be-4b35-8c91-c185949e6606",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Canvas framework",
      "slug": "canvas-framework",
      "agent": null,
      "layer": "slide",
      "matchId": "39f40793-3b68-45e9-abd8-26ba7e087f5b",
      "evidence": "The slide mentions a market analysis framework, but it's not clear if it's a specific canvas framework.",
      "confidence": 0.5
    },
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "7156efaf-f198-4fa1-9556-e705af333af4",
      "evidence": "The slide mentions different price tiers and categories for CA flower sales.",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "d02903d0-31ab-447a-b930-8b0315011e6a",
      "evidence": "Segmentation by price tier (Value, Premium, Super Premium)",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 19,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ea34c44d-362f-456e-8f4c-0ff24f0047a2",
      "evidence": "The loop is implicit, with the 'unfair advantage' section presenting the benefits of investing",
      "position": 0,
      "objective": "What are the consequences of not investing in Canndescent?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 17,
      "from": 13,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "9db8eee4-c7f9-44c5-8f95-760465b2358b",
      "evidence": "The loop is implicit, with the 'roadmap' and 'product demo' sections presenting opportunities",
      "position": 1,
      "objective": "What are the opportunities for growth and expansion?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}