{
  "docId": "019dd923-5fec-763b-95cd-983eec041c06",
  "docSlug": "oUZC8zmAC8bbOcLB8SQy",
  "documentTitle": "We got an exclusive look at the pitch deck buzzy California cannabis company Canndescent used to raise $27.5 million as it muscles into new markets",
  "authorId": "Pitchdecks",
  "authorName": "Canndescent",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 10,
  "pageCount": 20,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 25,
  "notes": "The chart uses a scatter plot to demonstrate market leadership by plotting retail sales against price per gram.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "bubble_chart",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fec-763b-95cd-983eec041c06/10",
  "deckHref": "/decks/019dd923-5fec-763b-95cd-983eec041c06",
  "deckJsonHref": "/decks/019dd923-5fec-763b-95cd-983eec041c06.json",
  "deckAnchorHref": "/decks/019dd923-5fec-763b-95cd-983eec041c06#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.65,
        "y": 0.28
      },
      "kind": "callout",
      "text": "CANNDESCENT led all California growers in branded flower sales while maintaining a premium price.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7851424c-cb9f-464c-8f25-3d928b7a2ed9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.84,
        "x": 0.08,
        "y": 0.23
      },
      "kind": "chart",
      "text": "2017 CALIFORNIA FLOWER RETAIL SALES VS AVERAGE SELLING PRICE",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "149ddfc0-fcd7-45b6-a3eb-12eb091b9642",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Retail Sales",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d522-75ae-956c-202904fd56b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.02,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Note: Retail sales includes both flower and pre-roll sales. Source: 1 BDS Analytics data – reflects revenue at point of sale as estimated by BDS",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "484ef964-0958-41e0-89fd-71c79cf2260c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "WHEN THE MARKET VALIDATED OUR STRATEGY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b05ff632-cf6f-4206-b95b-4fdbe7290eca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.4,
        "y": 0.14
      },
      "kind": "title",
      "text": "FIRST FULL YEAR RESULTS",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fdf486d0-e10c-4bb7-8df6-76903a0adcb3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "2edadc03-358c-41f4-af98-2d5a4bbc46ad",
      "evidence": "The scatter chart is used to show the relationship between 2017 California flower retail sales and average selling price.",
      "confidence": 0.7
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "ad821338-ee74-4e84-8b89-cdde0932550b",
      "evidence": "The chart appears to have a high data-ink ratio, with a clear and simple visualization of the data.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "fa0a71c3-0f3e-4fa8-a46e-2a2c85f3e98c",
      "evidence": "The chart segments competitors by price and volume to show market leadership.",
      "confidence": 0.6
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 19,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ea34c44d-362f-456e-8f4c-0ff24f0047a2",
      "evidence": "The loop is implicit, with the 'unfair advantage' section presenting the benefits of investing",
      "position": 0,
      "objective": "What are the consequences of not investing in Canndescent?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}