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  "documentTitle": "Check out the pitch deck from GlossGenius;; a startup helping beauty and wellness SMBs with everything from accounting to marketing",
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  "authorName": "GlossGenius",
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      "text": "Multiple vendors used\nBeholden to complex systems\nNot purpose built\nNot integrated with rest of business\nCan't understand operations and where to improve\nTime consuming to use",
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      "text": "But today small business owners systems in the beauty and wellness space are scattered and disconnected",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Problem",
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      "name": "Cost Of Inaction",
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      "evidence": "The pain points and solution slides imply the cost of inaction",
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      "objective": "What is the cost of not using GlossGenius?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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