{
  "docId": "019dd923-5f6a-713a-9a82-be5e2d231d3f",
  "docSlug": "nyEF9ZD4HyN93pq92MIE",
  "documentTitle": "TomoCredit;; a fintech that lends to thin- and no-credit borrowers;; used this 17-page pitch deck to raise its $10 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "TomoCredit",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 16,
  "pageCount": 17,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The matrix highlights Tomo's unique positioning in the high-income, no-credit-requirement quadrant.",
  "elementsJson": [
    "quadrant_chart",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-be5e2d231d3f/16",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-be5e2d231d3f",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-be5e2d231d3f.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-be5e2d231d3f#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.88,
        "x": 0.06,
        "y": 0.2
      },
      "kind": "framework",
      "text": "2x2 Matrix",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "213d904c-3a68-404f-99da-cd55cdb432cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.263,
        "y": 0.385
      },
      "kind": "image",
      "text": "chime",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "40326e66-522b-41a4-86b7-e19180a7087c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.085,
        "x": 0.56,
        "y": 0.635
      },
      "kind": "image",
      "text": "american express",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "403399a9-2fb8-435d-a39e-c58fe3a265a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.115,
        "x": 0.218,
        "y": 0.65
      },
      "kind": "image",
      "text": "discover",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44d160ef-4125-4db2-9f95-e35738076fdd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.69,
        "y": 0.71
      },
      "kind": "image",
      "text": "chase",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "51b0a707-1072-484d-94b4-f113252953c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.145,
        "x": 0.347,
        "y": 0.715
      },
      "kind": "image",
      "text": "capital one",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77905f96-7807-4c36-8582-8d163f627feb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.64,
        "y": 0.415
      },
      "kind": "image",
      "text": "tomo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a32fb0ba-e007-49b6-9648-3bd3a37a0ab9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.26,
        "x": 0.068,
        "y": 0.065
      },
      "kind": "title",
      "text": "Competitors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e45c74c4-1896-4958-977a-17ffdd40dcc0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "0c6672b6-599d-47c0-bf66-0e55a2c7a6f7",
      "evidence": "framework/instance: 2x2 Matrix",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "7cc414fe-a8e0-4502-b746-d64a2c81852a",
      "evidence": "The slide uses a standard 2x2 grid to map competitors across two axes (Income and Credit Requirement).",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 16,
      "from": 15,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "60fb8fa8-996a-4259-88c9-ca17f017dce5",
      "evidence": "Slides 15-16 present growth plans and competitive analysis",
      "position": 1,
      "objective": "Showcase growth potential",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}