{
  "docId": "019dd923-5f6a-713a-9a82-be5e2d231d3f",
  "docSlug": "nyEF9ZD4HyN93pq92MIE",
  "documentTitle": "TomoCredit;; a fintech that lends to thin- and no-credit borrowers;; used this 17-page pitch deck to raise its $10 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "TomoCredit",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 17,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-be5e2d231d3f/11",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-be5e2d231d3f",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-be5e2d231d3f.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-be5e2d231d3f#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.74,
        "x": 0.13,
        "y": 0.7
      },
      "kind": "callout",
      "text": "Tomo acquires customers who have been overlooked by major banks at a low cost",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa4851dd-517b-4169-bf33-e8f8ba1a24e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.12,
        "x": 0.66,
        "y": 0.235
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39ad4965-dd0f-469a-b1f9-86b41649a29e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.12,
        "x": 0.22,
        "y": 0.235
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a655f9a6-260b-416c-ae05-742eee77166b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAC: $2",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9bb8-d5f732eb0f99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.24,
        "x": 0.16,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "Extremely low CAC\n$2",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dd238ff-941e-4e47-a04e-3f93fa132a48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.2,
        "x": 0.62,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "High LTV users",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "704554f5-52fa-4f1f-a2cd-d8b8236746af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.28,
        "x": 0.07,
        "y": 0.06
      },
      "kind": "title",
      "text": "Unit Economics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30d2b789-607f-4159-947a-c01ff970b7bd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 11,
      "beatId": "583b27c1-f80a-47e5-ab8d-edcfe6d140cc",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "Slides 11-13 explain the business model and unit economics",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}