{
  "docId": "019dd923-5f6a-713a-9a82-acf6220e2bac",
  "docSlug": "nmfcJxI0ynx1Shai6eK1",
  "documentTitle": "Here's the pitch deck that won Silicon Valley's Bespoken Spirits $2.6 million for its 'Nespresso machine' for whisky",
  "authorId": "Pitchdecks",
  "authorName": "Bespoken Spirits",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.789,
  "pageNumber": 7,
  "pageCount": 13,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "MaaS likely stands for Maturation as a Service given the context of Bespoken Spirits.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-acf6220e2bac/7",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-acf6220e2bac#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.05,
        "x": 0.16,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b1d6ece-7314-4b68-ba97-6386170e59aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.25,
        "y": 0.65
      },
      "kind": "list",
      "text": "Breweries: Converting expired/excess beer into premium whiskey",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "703f4483-4b79-4f7a-af93-1e44027175e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.25,
        "y": 0.45
      },
      "kind": "list",
      "text": "Large Rectifier: Enhancing and tailoring a matured product for better quality and price points",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8296f5e-970f-4bed-822b-671736232485",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.25,
        "y": 0.25
      },
      "kind": "list",
      "text": "Distiller: Converting white spirit into matured spirit for cost and time savings",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2f94c67-6378-47e7-8554-4b60d49a9e3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.25,
        "y": 0.15
      },
      "kind": "title",
      "text": "MaaS Customer Examples",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c9c54df-4ccb-4b10-ba6e-d614f43e385a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "9bbe2f25-f878-43df-b361-752516060440",
      "evidence": "MaaS Customer Examples: Large Rectifier, Distiller, Breweries",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}