{
  "docId": "019dd923-5f6a-713a-9a82-abb4b3c799bc",
  "docSlug": "nKGNl6PtM3uZ9NU4FFW6",
  "documentTitle": "Here's the pitch deck fintech Upvest used to raise $14.5 million backed by UiPath investor Earlybird",
  "authorId": "Pitchdecks",
  "authorName": "Upvest",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 17,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The slide uses a matrix-like structure to show the evolution of three fintech verticals, positioning Upvest as the infrastructure provider for the Brokerage sector.",
  "elementsJson": [
    "action_title",
    "comparison_table",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-abb4b3c799bc/9",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-abb4b3c799bc",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-abb4b3c799bc.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-abb4b3c799bc#slide-9",
  "components": [
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      "bbox": {
        "h": 0.73,
        "w": 0.34,
        "x": 0.61,
        "y": 0.17
      },
      "kind": "callout",
      "text": "Brokerage column highlighted in blue.",
      "attrs": null,
      "subkind": "primary",
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      "componentId": "c14063e9-c16b-4cea-88b1-4a55e1c0b2ec",
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        "h": 0.4,
        "w": 0.75,
        "x": 0.2,
        "y": 0.4
      },
      "kind": "image",
      "text": "Logos of companies in Payment, Banking, and Brokerage sectors.",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c167ad9-7ce5-4f9a-84bf-2dd3cbb49144",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "CAGR: 60%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9bac-e94e5098d178",
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    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "table",
      "text": "Matrix comparing Payment, Banking, and Brokerage across Start year, Apps, and CAGR.",
      "attrs": null,
      "subkind": "data",
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      "confidence": null,
      "componentId": "70f4a6ba-8e5c-4f27-a3e4-4347bb527a77",
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      "bbox": {
        "h": 0.1,
        "w": 0.9,
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        "y": 0.05
      },
      "kind": "title",
      "text": "We become their leading Brokerage-as-a-Service partner",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d88d130c-109b-4522-a342-fcfe68da35a0",
      "frameworkName": null,
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    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "8cb68609-c9dc-43ed-8c96-92f101c7e0dd",
      "evidence": "Matrix comparing Payment, Banking, and Brokerage across Start year, Apps, and CAGR.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "matrix-nxn",
      "slug": null,
      "matchId": "520d4a4e-6baf-4b6d-8485-b9d2431871a9",
      "evidence": "The slide organizes data into a grid comparing three sectors across three metrics.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
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      "beatId": "1d745f91-ab1a-4acb-a217-0d38c56fa589",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck identifies a problem in the market, specifically the need for fintechs to offer investment products",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
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      "from": 9,
      "beatId": "d2834b6c-4b96-4bda-a3e6-384affee632c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents Upvest's solution, an all-in-one infrastructure solution for fintechs",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
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      "from": 9,
      "beatId": "a845a9b3-2e42-4b75-87f5-a056605581c7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck discusses the market size and potential for growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 8,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "7e137cb9-419d-430b-8c75-693ca67c9923",
      "evidence": "The deck presents a clear 'why now' argument, highlighting the growing demand for investment products in fintech",
      "position": 0,
      "objective": "Why now is the right time for Upvest",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}