{
  "docId": "019dd923-5f6a-713a-9a82-abb4b3c799bc",
  "docSlug": "nKGNl6PtM3uZ9NU4FFW6",
  "documentTitle": "Here's the pitch deck fintech Upvest used to raise $14.5 million backed by UiPath investor Earlybird",
  "authorId": "Pitchdecks",
  "authorName": "Upvest",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 17,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
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    "logo_grid",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-abb4b3c799bc/8",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-abb4b3c799bc",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-abb4b3c799bc.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-abb4b3c799bc#slide-8",
  "components": [
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      "bbox": null,
      "kind": "callout",
      "text": "Any fintech needs to offer investment products soon",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      "componentId": "019dd952-d521-73bf-9bb0-330149374319",
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    {
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        "h": 0.6,
        "w": 0.35,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Logos of various fintech companies",
      "attrs": null,
      "subkind": "logo-grid",
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      "componentId": "ec021b9a-9307-4f2f-81df-178faefffca0",
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      "bbox": {
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        "w": 0.25,
        "x": 0.58,
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      },
      "kind": "list",
      "text": "Margin pressure: Regulatory costs have increased approximately 800% over the last 10 years; Securities brokerage is an attractive way to increase the CLV per customers",
      "attrs": null,
      "subkind": "bullet",
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      "componentId": "0711b353-49fa-485b-87dc-ffb1eac2bc3f",
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      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.45,
        "y": 0.25
      },
      "kind": "list",
      "text": "Negative interest rates: Banks are facing penalty charges holding cash; Users put pressure on apps to make use of their cash",
      "attrs": null,
      "subkind": "bullet",
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        "h": 0.25,
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        "x": 0.72,
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      },
      "kind": "list",
      "text": "Millennials wealth is rising: By 2030, millenials will hold $20T in wealth; They expect a seamless user experience and sustainable investments",
      "attrs": null,
      "subkind": "bullet",
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      "bbox": {
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        "w": 0.9,
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      "kind": "title",
      "text": "Any fintech needs to offer investment products soon",
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      "subkind": "headline",
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  "metrics": [],
  "tools": [
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      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "de58f028-e22c-41b5-a4a7-f902f163fbb8",
      "evidence": "Margin pressure: Regulatory costs have increased approximately 800% over the last 10 years; Securities brokerage is an attractive way to increase the CLV per customers",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 8,
      "beatId": "1d745f91-ab1a-4acb-a217-0d38c56fa589",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck identifies a problem in the market, specifically the need for fintechs to offer investment products",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  ],
  "loops": [
    {
      "to": 10,
      "from": 8,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "7e137cb9-419d-430b-8c75-693ca67c9923",
      "evidence": "The deck presents a clear 'why now' argument, highlighting the growing demand for investment products in fintech",
      "position": 0,
      "objective": "Why now is the right time for Upvest",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
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  "thumbSrcAlt": null,
  "locked": true
}