{
  "docId": "019dd923-5f6a-713a-9a82-abb4b3c799bc",
  "docSlug": "nKGNl6PtM3uZ9NU4FFW6",
  "documentTitle": "Here's the pitch deck fintech Upvest used to raise $14.5 million backed by UiPath investor Earlybird",
  "authorId": "Pitchdecks",
  "authorName": "Upvest",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 10,
  "pageCount": 17,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "transition",
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  "density": "sparse",
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  "notes": null,
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-abb4b3c799bc/10",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-abb4b3c799bc",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-abb4b3c799bc.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-abb4b3c799bc#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.05,
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      },
      "kind": "title",
      "text": "Why are we needed?",
      "attrs": null,
      "subkind": "headline",
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      "toolSlug": null,
      "confidence": null,
      "componentId": "5ae2b473-7aa0-4d0b-a1ec-8b86eaa225d0",
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  "metrics": [],
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  "arcBeats": [
    {
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      "beatId": "1d745f91-ab1a-4acb-a217-0d38c56fa589",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck identifies a problem in the market, specifically the need for fintechs to offer investment products",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents Upvest's solution, an all-in-one infrastructure solution for fintechs",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck discusses the market size and potential for growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
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  ],
  "loops": [
    {
      "to": 10,
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      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "7e137cb9-419d-430b-8c75-693ca67c9923",
      "evidence": "The deck presents a clear 'why now' argument, highlighting the growing demand for investment products in fintech",
      "position": 0,
      "objective": "Why now is the right time for Upvest",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 12,
      "from": 10,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ccef3012-1fb5-44fa-be09-5fb207d057f5",
      "evidence": "The deck implies that fintechs that don't offer investment products will be left behind",
      "position": 1,
      "objective": "The cost of inaction for fintechs not offering investment products",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
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  "thumbSrcAlt": null,
  "locked": true
}