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  "documentTitle": "We got a look at the pitch deck of buzzy Silicon Valley health-tech startup Sempre Health. It reveals how a $4 billion industry is ripe for disruption.",
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  "authorName": "Sempre Health",
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  "notes": "The slide uses a line chart to show cost trends and an icon grid to list the four core problems.",
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  "slideHref": "/slides/019dd923-5f6a-713a-9a82-a511960c52dd/3",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-a511960c52dd",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-a511960c52dd.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-a511960c52dd#slide-3",
  "components": [
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      "kind": "callout",
      "text": "But, they're not spent well.",
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      "kind": "chart",
      "text": "Average patient cost-sharing and manufacturer buy-down (commercial, brands) per prescription (US$)",
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      "kind": "image",
      "text": "Lack of payor visibility & control, One size fits all / little power to incentivize, Unsophisticated targeting & economics, Increasing regulatory scrutiny",
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      "text": "$4B",
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      "kind": "metric",
      "text": "Annual spend on drug coupons: $4B",
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      "subkind": "primary",
      "toolName": "Quantification",
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      "componentId": "019dd952-d521-73bf-9bae-c9ff15d156cb",
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    {
      "bbox": null,
      "kind": "quote",
      "text": "Visante, (November 2011), \"How Copay Coupons Could Raise Prescription Drug Costs by $32 Billion over the Next Decade.\"",
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      "kind": "source-note",
      "text": "Source: IQVIA Formulary Impact Analyzer (FIA), IQVIA Institute, Jan 2018",
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      "kind": "source-note",
      "text": "Visante. (November 2011), \"How Copay Coupons Could Raise Prescription Drug Costs by $32 Billion over the Next Decade.\"",
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      "kind": "title",
      "text": "There are billions spent on pharma drug coupons each year. But, they're not spent well.",
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      "evidence": "The deck highlights the sweeping consequences of nonadherence.",
      "position": 0,
      "objective": "What are the consequences of nonadherence?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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