{
  "docId": "019dd923-5f6a-713a-9a82-a2a5693236f3",
  "docSlug": "mwDHa1SKztw51knFJSPb",
  "documentTitle": "This startup wants to become the financial operating system of SMEs. Check out the 34-slide pitch deck Pennylane used to raise $57 million from Sequoia.",
  "authorId": "Pitchdecks",
  "authorName": "Pennylane",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 34,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide combines team representation, customer logos, and investor logos to build credibility.",
  "elementsJson": [
    "headline_text",
    "logo_grid",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-a2a5693236f3/6",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-a2a5693236f3",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-a2a5693236f3.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-a2a5693236f3#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Thousands of companies and hundreds of accounting firms trust Pennylane.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9ba5-d022de38d3ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.55,
        "y": 0.32
      },
      "kind": "image",
      "text": "Customer logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ce45db25-b578-44fb-ba94-22349d02cdb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.55,
        "y": 0.88
      },
      "kind": "image",
      "text": "Investor logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9531d4b-ca92-4ee6-9fb9-4816d80c77f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "image",
      "text": "Two team members",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a40be9b-dc20-4c91-a2ce-3f20b0764bb1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.65,
        "y": 0.8
      },
      "kind": "metric",
      "text": "€34M+ raised",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e7e501c-36c8-4f16-b9b9-a856e404c3cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Funding raised: €34M+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-d521-73bf-9ba5-d69cc2af12ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "paragraph",
      "text": "Created in 2020 and we already have over 180 Pennylaners",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68a909d2-cfba-449e-8c22-195a22131dd6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.55,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Thousands of companies and hundreds of accounting firms trust Pennylane.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a1340ff-14aa-497a-b60f-b6bd33c04b2d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}