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  "docSlug": "n1YTTQvr7NDldYoWuBCJ",
  "documentTitle": "Check out the pitch deck ID startup Persona used to raise $150 million from Founders Fund and Index Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Persona",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 9,
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  "slideType": "solution",
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  "notes": "The diagram uses a hub-and-spoke model to show data inputs on the left and verification services on the right, feeding into a central API/Infrastructure layer.",
  "elementsJson": [
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  "slideHref": "/slides/019dd923-5f6a-713a-9a82-9a1900c94b1e/9",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-9a1900c94b1e",
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      "kind": "diagram",
      "text": "Central API infrastructure connecting inputs to outputs",
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      "kind": "image",
      "text": "Input data sources",
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      "kind": "title",
      "text": "Building blocks to create personalized identity experiences",
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      "evidence": "Central API block connecting peripheral inputs and outputs",
      "confidence": 0.9
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      "from": 8,
      "beatId": "4c66f2f4-afab-42e3-a213-769ff146cb8c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 8-11 provide a solution",
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      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
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  "loops": [
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      "to": 9,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d826c8ed-175d-450a-a75e-4c9d339dd6e0",
      "evidence": "The deck uses the golden circle to explain Persona's approach",
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      "objective": "Why is Persona's approach to identity better?",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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