{
  "docId": "019dd923-5f6a-713a-9a82-9a1900c94b1e",
  "docSlug": "n1YTTQvr7NDldYoWuBCJ",
  "documentTitle": "Check out the pitch deck ID startup Persona used to raise $150 million from Founders Fund and Index Ventures",
  "authorId": "Pitchdecks",
  "authorName": "Persona",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.618,
  "pageNumber": 6,
  "pageCount": 11,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "thesis_headline",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The visual uses a hub-and-spoke diagram with a central user icon surrounded by various touchpoint icons (location, device, document, phone, etc.) to illustrate the relationship concept.",
  "elementsJson": [
    "action_title",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-9a1900c94b1e/6",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-9a1900c94b1e",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-9a1900c94b1e.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-9a1900c94b1e#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.45,
        "x": 0.53,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Central user icon surrounded by concentric circles and various interaction icons.",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48500512-39c3-4134-9bdb-768cccb0e24e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.43
      },
      "kind": "title",
      "text": "Identity is a relationship, not a transaction",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2c59c38-1958-4fd1-8454-6cd45777ad08",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "af03fea3-f1c6-41f8-8fb7-6b268e0b5f4a",
      "evidence": "Central user icon with radiating icons representing touchpoints",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 5,
      "beatId": "fa9c129c-e56d-472e-b75a-963e00ce480e",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "Slides 5-7 agitate the problem",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b1710ec7-3e58-4533-953d-3ff2c64df3fb",
      "evidence": "The deck implies the costs of inaction by highlighting the problems with current solutions",
      "position": 0,
      "objective": "What are the costs of not having a flexible and easy-to-implement identity solution?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 9,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d826c8ed-175d-450a-a75e-4c9d339dd6e0",
      "evidence": "The deck uses the golden circle to explain Persona's approach",
      "position": 1,
      "objective": "Why is Persona's approach to identity better?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}