{
  "docId": "019dd923-5f6a-713a-9a82-96c9aac2aec4",
  "docSlug": "nK9O3ODeaQ9fUJekko4r",
  "documentTitle": "A French startup raised $65 million in the middle of the coronavirus crisis for its cloud-based phone system. Here's the pitch deck it used.",
  "authorId": "Pitchdecks",
  "authorName": "Aircall",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 3,
  "pageCount": 13,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a contrast-pair framework to show modern SaaS incumbents vs the legacy category of phone calls.",
  "elementsJson": [
    "action_title",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-96c9aac2aec4/3",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-96c9aac2aec4",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-96c9aac2aec4.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-96c9aac2aec4#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.84,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "image",
      "text": "Comparison of modern tools (Gmail, Slack, Dropbox, AWS) vs Aircall",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
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      "confidence": null,
      "componentId": "700fe410-70fe-46f6-8e21-651731c4ad97",
      "frameworkName": null,
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    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.06,
        "y": 0.09
      },
      "kind": "title",
      "text": "Most business tools have been redefined... but phone calls",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecf59050-a98a-4057-a524-5c3ab998eb66",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "c4b4eee8-d3a1-4b56-b768-de26e9e1aac3",
      "evidence": "Visual comparison of modern SaaS tools against the legacy category of phone calls.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "ec604ec0-34e4-48b8-953c-9fab87ce72f0",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 3 and 4 present the problem statement",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "046128be-bd5c-454e-bd19-4e5a90276724",
      "evidence": "The problem statement implies that outdated phone systems are costly",
      "position": 0,
      "objective": "Highlight the cost of not adopting a modern phone system",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}