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  "documentTitle": "A French startup raised $65 million in the middle of the coronavirus crisis for its cloud-based phone system. Here's the pitch deck it used.",
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  "authorName": "Aircall",
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  "pageNumber": 11,
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  "slideType": "traction",
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  "notes": "The chart visualizes cohort retention and expansion (net revenue retention) by showing how ARR from older cohorts continues to contribute while new cohorts add to the total.",
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      "text": "ARR by initial purchase quarter (excl. minutes)",
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      "text": "ARR",
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      "kind": "title",
      "text": "Resulting in growing and healthy cohorts",
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  "frameworks": [
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      "name": "cohort-analysis",
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      "matchId": "74a8a6a2-48bd-4184-b9f0-31bd42ff79c1",
      "evidence": "The chart displays ARR segmented by initial purchase quarter, a standard cohort analysis visualization.",
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      "arcName": "The Sequoia Pitch",
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      "evidence": "Slides 8-11 present traction and growth metrics",
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