{
  "docId": "019dd923-5f6a-713a-9a82-8bc56d6a88db",
  "docSlug": "mkPap1xcP97rbumsNxE6",
  "documentTitle": "Check out the pitch deck the Black founders of fintech Marshmallow used to raise $30 million",
  "authorId": "Pitchdecks",
  "authorName": "Marshmallow",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 10,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "Uses a bubble chart to represent TAM expansion.",
  "elementsJson": [
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    "bubble_chart"
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5f6a-713a-9a82-8bc56d6a88db/9",
  "deckHref": "/decks/019dd923-5f6a-713a-9a82-8bc56d6a88db",
  "deckJsonHref": "/decks/019dd923-5f6a-713a-9a82-8bc56d6a88db.json",
  "deckAnchorHref": "/decks/019dd923-5f6a-713a-9a82-8bc56d6a88db#slide-9",
  "components": [
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      "bbox": {
        "h": 0.45,
        "w": 0.42,
        "x": 0.52,
        "y": 0.035
      },
      "kind": "chart",
      "text": "Bubble chart showing market sizes: $20+ billion (UK Car Insurance), $500+ billion (Global car insurance), $3+ trillion (Global Insurance)",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
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      "componentId": "260cd41c-6e7b-4ea4-b2a8-e599f94e9368",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $3+ trillion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
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      "componentId": "019dd952-d521-73bf-9ba4-99a16ab19847",
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      "kind": "paragraph",
      "text": "There are 30 million cars insured in the UK - car insurance is a huge market to start in, but our ambition is to offer multiple insurance products and, in time, operate in other countries.",
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      "kind": "title",
      "text": "From here we want to launch other products and countries",
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  "metrics": [],
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  "frameworks": [
    {
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      "slug": null,
      "matchId": "1f07ae83-4c12-43a4-8ef0-54c3553fbb43",
      "evidence": "Visual representation of TAM/SAM/SOM expansion",
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      "from": 9,
      "beatId": "0bd3f09e-adcf-4bf1-a4b1-642c14f3ed65",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing slide",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "a7b83eea-251b-413c-aeb4-a65b1e4b61de",
      "evidence": "Future plans outlined in 'Our future' section",
      "position": 0,
      "objective": "Why now is the time for Marshmallow",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
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  "locked": true
}